A24 Article

Film production company A24 has posted an interview with Uptown manager Patrick Cross about the history of the theater's famous marquee titled, "Now Playing: The Uptown Theatre's Deadpan Marquees."

The article can be found HERE.

Uptown Theatre Marquee on KARE 11

Watch the news story HERE.

Marquees in the News

On occasion, the Uptown Theatre's clever marquees manage to gain national attention.

In a recent interview with People Magazine, actress Saoirse Ronan mentioned how Ryan Gosling gave the audience instructions on how to pronounce her name at the 2015 Hollywood Film Awards. She then added:

"Someone sent me a photo two weeks later of a cinema in Minnesota, and on the sign in front it said "Brooklyn" and then underneath it said, 'Ser-sha, Like Intertia," Ronan tells PEOPLE. "I couldn't believe it! They actually put it on the front of the cinema, so the power of Ryan Gosling is stronger than anything else."

The Uptown actually pulled the quote from Ronan herself in a 2011 interview with the GateHouse News Service (via Wikipedia).

In July 2011, CNN posted an article titled, "Record highs broken in slew of cities." They remarked:

"The heat has affected many outdoor activities, prompting one Minneapolis movie theater marquee to read, "We have AC. Who cares what's playing.""

In June 2013, the Uptown tweeted their Much Ado About Nothing marquee, reminding the public that Joss Whedon wrote four episodes of Roseanne. By far their most popular tweet, it was even commented upon by Whedon himself.

Uptown Around the Interwebs

dirty exterior pre-renovation

 

 photo by nehemiahnesheim

during renovation, 2012

photo by Craig VanDerSchaegen

Rocky Horror Picture Show, October 1986

photo by STUDIOZ7 

photo by decopix

Screening In a Lonely Place, 1980s

photo by decopix

photo by urbanNATURES

 

2001: A Space Odysset in 70mm, 1982

photo by Lake Street Council

Vintage Uptown

Uptown Theatre, 1980

Uptown Theatre, 2006

Rocky Horror Picture Show, late 1970s

1939 Renovation

(courtesy of Northwest Architectural Archives)

Uptown Marquee

Only a select few. I wish there was additional photographic documentation, but you can read about more at MN Daily and City Pages.